What’s happening in MAID:

Typography workshop
Inside this workshop resides the aim of designing with letters, words, sentences, paragraphs and how to create a well done picture of them, easy to read, to understand, and pleasant to contemplate.

It is also important to find out how every family of typefaces contains a enormous background for its creation, and how each one of the letters suddenly became just pictures.
Here is a funny example for it: BembosZoo